Activision Blizzard generates $ 5.1 billion in in-app purchases and DLC in 2021
Meanwhile, Activision Blizzard continues to report financially. That’s why we know that Activision Blizzard has seen its net profit fall last year. Their total net profit in 2021 reached $ 8.35 billion, which is less than the $ 8.41 billion it earned in 2020.
Activision Blizzard revealed in a recent financial report that it earned $ 5.1 billion through in-game spending, which includes in-app purchases and sales of game add-on packs.By comparison, Activision Blizzard grossed $ 4.85 billion in 2020, now up 5 percent to $ 5.1 billion.
Statistics prove that in-app purchases of games have been very profitable for the company in the long run.
Of course, given the list of their works, which includes Call of Duty and World of Warcraft, it’s no surprise that Activision Blizzard makes a significant portion of its revenue through in-app purchases.